Instagram is a platform that has an annual reach of one billion users. In 2020 90% of brands are featured on Instagram If you consider the fashion industry into consideration, 96 percent of US brands are located on Instagram. From the standpoint of promoting your brand, failing to take advantage of this huge number of followers is not a good idea. In the following article you’ll discover how to design an appealing image for Instagram.
What is a logo?
It is well-known that LOGO in its translation from Greek refers to a name, a symbol , or an indication of trade. The logo was designed to ensure an easy recognition of the new trademark (trademark). The logo represents a graphic representation of the core of the business. Usually, a logo is comprised of an inscription and a sign (or just an inscribed). If you’ve got professionally designed logos, there are many benefits to it.
A well-designed logo can aid your business in attracting new customers as well as increase the trust and loyalty of your customers. The logo takes a prominent position in the identity of your company.
There are three primary kinds of logos:
- Pictures (with pictures of the business’s activities);
- Graphic (consist of graphic elements abstract);
- Text (text which reflects the business’s activities).
The most important elements of a great logo: design, clarity attractiveness, personification of the perfect image and visibility, legibility simpleness, memorability the brightness.
How to create an Instagram logo? Instagram
Businesses are becoming increasing involved on Instagram. This is why it’s crucial for you to be noticed and incorporate the platform in your overall marketing plan. After being acquired by Facebook The application is constantly improving opening ads, showing content in accordance with the algorithm and the development of analysis tools, etc.
It is a gradual process of integrating your brand into the lives of your customers by reaching them in the most direct way that is possible. This helps create a positive emotional connection, and eventually creates a fan base of people who are truly keen on your brand’s content or product.
Which icon should be used to represent the logo?
They are an excellent tool to grab the interest of your customers. They play a significant function in helping people comprehend the purpose of the business. The logo, when made when chosen correctly can help enhance the brand’s image and make it more unifying.
Relevance
Make sure to choose an image that can help connect your logo to your company’s. For instance, icons featuring animals might be suitable for a vet clinic or airlines, there are the parts of an aircraft are wings and a tail with a pixelated design and the aircraft as a whole. There are indications of flight through wings or air currents. Birds are also possible. If the subject is non-specific and doesn’t require particular elements, you may employ abstract images.
Conciseness and simplicity
Beware of icons that are too cluttered with elements. Pick simple icons that can be created in just only a couple of strokes. This way, the image will be a complement and not overwhelm the logo.
The simplicity of colors
Avoid using excessive colors to create icons. You should limit your choices to a couple of colors.
Functionality
The icon must be practical and pleasing when printed on products and outdoor advertisements. If the logo is too complicated and multi-component, it could compromise the integrity and quality of the logo in scaling.
What font should I choose?
A font that is well-chosen can emphasize the advantages in your company’s image (and the brand you represent) However, an unsuitable and unsuitable font can create negative associations and cause distrust with customers.
When selecting a font you must pay close concentration on two things:
Readability
The font should be chosen to ensure that the text is clear, does not blur and blur due to an ineffectively selected font. The text should be legible, even when changing the size of the logo.
Harmony
The font must be in sync to the image. If the icon has thin lines, it is best to not go overboard or it’ll look out of proportion. The issue is similar to the design of the icon. If the image is graphic, select an appropriate font design.
How do you choose colors?
The choice of the right color for your logo is crucial since colors have various associations and significance. This is the color that creates emotion and emotions in the customers, therefore it is crucial to select the color that is suitable for your company.
General tips to be aware of when choosing the color palette:
- There isn’t a particular color for any particular industry However, certain colors might be better suited for specific industries;
- Colors can be mixed. Certain brands such as eBay, Google, NBC, Instagram prefer to use several colors. However, when you combine many colors be cautious. This is especially true for things such as rainbows, butterflies. Additionally, when a solely logo is based on text, it does not allow layering of colors;
- Different perceptions of colors are common to diverse cultures. For instance in western cultures white represents peace and purity, while in China white symbolizes death. Therefore, if you intend to expand into different markets, be sure that your company’s colors are properly perceived across all cultures.
So, we’ve explained to you how to design an identity for Instagram. We wish you the best of luck in promoting your brand!
