Different Types of Influencers

You’ve probably heard of influencers by now. Although there’s an image that is stereotypically brought to mind when you think of influencers, there are a lot of different kinds out there.

If you’re planning to test the influencer marketing route it is important to learn about the different kinds of social media influencers, so that you’re able to select the most suitable ones to partner with.

Influencers by network

One of the main divisions among influencers is the communal nets they’re using. In 2021, influential people almost continuously have an explanation crossways a range of communal television. They’ll also have one social network that they are most recognized by.

There are numerous social media platforms obtainable and all one will have its own influencers. Let’s take a look at a handful of the most well-known in 2021.

Instagram influencers

A majority of marketers believe Instagram is the most significant platform for influencer marketing. It could be due to the fact that the stage provides gratified in graphic format that is humble to eat. Creators can also create content in various formats, including photos and videos, as well as stories and reels.

Instagram also provides influencers with certain features that other networks still don’t have paid relationship,” which helps content conform to disclosure requirements set forth by the regulatory authorities. Additionally, brands can configure Instagram Shopping and grant their influencers permission to tag products directly in their posts.

TikTok creators

TikTok creators have increased in importance with the platform’s remarkable growth in popularity in chosen for campaigns tripled in 2020.

TikTok is among the most effective ways to reach Gen Z because a third of users are, TikTok influencers might be the best choice to reach the teens.


Similar to TikTok, Twitch has also expanded significantly in the last few years, which has resulted in a rise of Twitch influencers being chosen to be used in marketing campaigns as well. Twitch influencers are mostly within the gaming industry since that’s the network’s principal area of focus. Yet, Twitch also has channels that cover other topics as well including painting, cooking or even just chat.

Influencers by content category

The influencer pool comprises people from nearly every genre of gratified you can envisage. The most common influencers are those from fashion, beauty as well as travel, but there’s plenty of categories available to look into.


Activists post content that is on social issues they feel must be, such as anti-racists, environmentalists, trans rights activists, and so on.

Social media can be a potent way for connecting people to spark discussions. That’s exactly what activist influencers are doing. Additionally, when brands need to raise awareness about an issue in or to celebrate an event such as Pride or the like, they can look to these influencers to provide authentic content that’s not tone-deaf.

. Blair’s content teaches people about issues related to race and gender, religion and identity.

Tattoo artists

We’re all familiar with influencers in the beauty industry, but what about tattoo artist influencers? They’re everywhere. Tattoos are an individual subculture. So engaging with influencers could be ideal for brands that are part of the same culture or are looking to get access to it.



Handball isn’t a particularly famous sport, but it does have an avid fan base through social networks. It also has a 5% average engagement rate on Instagram, which makes it the category with the fifth highest average engagement on the social media platform.

If you’re a brand that promotes sports Why not consider using handball influencers instead of the more well-known basketball or football players? Maybe you hadn’t considered this audience before, but they might be the perfect match.

Influencers by follower count

Another method to separate influencers is through follower count. The number of followers that an influencer has directly affects the amount they’ll charge. Let’s look at the various levels of influencers available.

Nano influencers

Nano influencers typically have 1-5K followers. They’re only beginning their journey in influencer marketing and are thus affordable alternatives. They’ll usually be willing to collaborate with the promise of free products alone. They also have highly active followers and have a few fake followers, making them very affordable and effective options for marketing campaigns.

Micro influencers

They have between 5 and 50K followers, and are a step above nano influencers. Micro influencers are in the perfect balance between follower counts and engagement rate, since their engagement rates remain very high. They are regarded by their followers as experts in their particular fields. In the beginning of the range you may be able to close deals with free products. However, at the higher end, expect micro influencers to ask for relatively low fees.

Medium influencers

In this range, where influencers reach 50-100K followers, is when they also start to become professional. Medium influencers sometimes quit their job and start influencing full-time. They may also contract managers to assist them in handling their more frequently scheduled collaborations with brands. From here on up you will be required to pay fees for every collaboration you make.

Macro influencers

Macro influencers have a huge reach with 100K to 1M followers. But, this comes with a decrease in engagement rates. Macro influencers are also higher priced than their lesser-level counterparts. Think carefully about your goal before you decide to prioritize follower count over engagement rate.

Mega influencers

Mega influencers are influencers of celebrity status who have more than 1M followers. They have a huge number of followers, however, their engagement rates are often very low. This is due in part to the loss of their likability. They seem to lead lavish, perfect lives and their content can be edited heavily. This, along with the constant collaborations with brands, causes them to appear less authentic.

Bonus: KOLs

The term “key opinion leader” or KOL, isn’t solely an influencer. They have the same function but with one major difference: their influence isn’t restricted only to social networks. In addition, they’ll typically have credentials or expertise to back up their reputation.

Working with KOLs is costly; however, this may not be solely due to the fees they ask for. Consider Oprah for instance. She used to talk about a product, then offer it to every person present in her studio audience. This is a great way to build the brand, but the costs of all those items can add up.


If you’re planning to work with influencers on marketing campaigns It is important to know the various types that exist. This will help you choose the ones that are most suitable for your company’s brand, your target audience and budget.


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